After my initial interviews, the good folks at Chaban pit me against another candidate in a winner-take-all design-challenge-to-the-death! I was given two days to redesign their mobile home page and present it to them, with very little to go on other than the existing website and some details about their demographic I had gleaned from our in-person interview.

With no style guide and no apparent “look and feel” coming from the site, I decided to produce an identity for the company so my redesign would be interesting and have personality. With only two days to complete it I (kind of) skipped over the wireframing part and got most of my ideas down fully fleshed out.

I went through the site and pulled out content to bring to the home page starting with testimonials since they had quite a few and they are a good testament of the product from real people. Next I grouped the rest of the content into two sections "Get in Shape" and "Get Involved" which I felt represented the motivations for people to interface with the brand.